Who’s Next in Bubble 2.0

I’m quoted in Jason Miller’s article in WebProNews on Google’s buyout of JotSpot. Interesting point about the interview, it was conducted entirely on IM. That was actually better for me — and hopefully the reader! — because it’s easier for me to think up sound bites in writing than verbally.

“It’s a bubble insofar as there’s more hype than reality. It’s different than in the late 90′s, because the technology then was often vaporware, whereas the stuff being developed today works,” said Silvers. The obstacle, he says, will be creating simple user interfaces that mesh well with other technology standards.

Not quite sure I said that last part exactly. I think what I had been writing, or had intended to convey, was that while many of the Enterprise 2.0 apps are quite cool, they don’t play well in an enterprise ecosystem. That’s a quality of any new application, of course. Start simple, then evolve based on customer needs.