Product placement on Jetblue

28 11 2006

On the Jetblue flight to Boston (for the Gilbane Boston conference this week), the flight attendants handed out bottled water with an Airborne packet. The packet, glued to a $.55 coupon for the product, contained one dose of Airborne that could be dropped into the bottle of water. That’s smart—and appreciated—marketing.


Actions

Information

Leave a comment

You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>