Comments on: Ogilvy on conversational marketing

By: Jon

Jon — Fri, 14 Sep 2007 02:32:18 +0000

The 800 lb gorilla corporations remain conservative — many still have share holders to report to. The open source or transparent way of thinking has not bubbled up through the ranks, it’s going to take a while. I think those of us working in more transparent industries or companies are still in an echo chamber. The Conversational Marketing summit was there to address the changes taking place. In some ways, I think we’re just seconds after the Big Bang and the universe is expanding rapidly.

By: Guy Fraser

Guy Fraser — Thu, 13 Sep 2007 20:16:23 +0000

I bagsy all the women in the Lynx commercials as my future wives. :p (and I’m 35!)

Do competitors really still see each other as competitors? In the Confluence omniverse, all our competitors are great friends and we regularly share code to save each other from wasting time duplicating the same code, etc. We send each other work (all of our competitors are also our customers and/or suppliers) and generally help each other out wherever possible.

I guess marketing types are still very “old school” in their thinking? Or maybe it’s just that our company culture and structure is identical to that of a wiki community – staff and clients alike “edit” the company on a continual basis to add new stuff, fix wrong stuff, discuss new ideas and so on…

By: Tyler

Tyler — Thu, 13 Sep 2007 08:53:11 +0000

“Play nice and share” – Really important in my opinion, even when it comes to B2B companies. Sharing the business isn’t that bad anymore, it can increases the quality of work produced.